When I first opened up the doors to my business, I didn't know how much advertising I should do. Instead of going after printed advertisement space and taking out radio spots, I decided to let my company speak for itself. I tried to encourage other people to spread the word, but for some reasons, I just couldn't get off of the ground. I started thinking about what might work, and I realized that printed advertisements might be the way to go. Unfortunately, my first flyers weren't super professional. I decided to work with a graphic design company, who helped me to print professionally. That's when things started taking off. Read my website for more helpful tips regarding successful advertising.
Do you have a print job that you need to complete and wonder the best way to handle it? Four process printing can produce wonderful results, it may be better to use a digital printing method to get the job done. Here are some benefits of using this type of printing process.
No Need To Create Plates Or Screens
One of the things that can make other types of printing processes time consuming and expensive is the prep work involved. When you are using a traditional printing press or screen printing, you need to create the plates and screens that are necessary for the equipment. For example, when you screen print something you need to create four different screens, one for each color. This can add to the cost of the project if you have a fairly small run print job and won't make much sense if you don't plan on using it again in the future.
Digital printing is not going to require any of that prep work. You send the file to the printer and it creates the necessary print without having to create a one-time use plate or screen.
High Print Quality Every Time
The end result of using a digital printing process is going to result in much higher quality prints. This is often measured in the DPI, which stands for dots per inch. This is essentially how many colored dots the printer can produce in a square inch of paper, with more dots resulting in a higher image. If you were to look closely at a printed page from a digital printer, you'll notice that there are groupings of four different colored dots that actually make up the image, and from afar they provide the illusion of full color. The more dots that are used to make an image will result in an image that is smoother and has less granularity.
Consistent Color Every Time
A digital printer is able to look at the consistency of the color on the prints as they come out and make adjustments on the fly to ensure that the color is consistent. When you use other printing methods, it will involve a user of the equipment to make the call about the quality starting to diminish and to make the necessary adjustments. This can result in some prints not looking as great as they could and making them into the final batch of prints.
To learn more, reach out to a business like Eastman Kodak Company.
Share23 November 2020
