When I first opened up the doors to my business, I didn't know how much advertising I should do. Instead of going after printed advertisement space and taking out radio spots, I decided to let my company speak for itself. I tried to encourage other people to spread the word, but for some reasons, I just couldn't get off of the ground. I started thinking about what might work, and I realized that printed advertisements might be the way to go. Unfortunately, my first flyers weren't super professional. I decided to work with a graphic design company, who helped me to print professionally. That's when things started taking off. Read my website for more helpful tips regarding successful advertising.
Copier sales have slumped in recent years. It is not because people do not need copiers anymore. It is because a lot of businesses already have them. However, there is still a niche market that could use copiers. This niche market is the bodega or convenience store. If you own a convenience store or corner bodega, consider investing in a copier that customers can use. Here are a few reasons why this would be a good investment.
Customers Come in for Copies, but Leave with More/Other Stuff
It is a known fact that people buy on impulse. When they are already opening their purse strings to use the copier you have in your store, they are more willing to grab something off of the shelf to snack on or grab something they think they need just so that they do not forget to buy it later. You can even arrange store shelves in front of the copier to contain snack items or basic travel necessities, which are the most common impulse buys. So, while a customer is standing there plugging quarters into your copier to make copies, he/she is looking at a shelf of tempting items, and may end up buying something more than just the copies he/she came in for.
Other Places to Make Copies Are Not Always Open
Sometimes people just need to make copies at one in the morning, or they need to make last-minute, pre-meeting copies at five a.m. Maybe teenagers or college kids need to make copies of information from source texts for a paper on Sunday and the library is not open then. Whatever possible scenario you can dream up, it has happened and it does help to have access to a copier in a store or copier location that is not closed when one needs to make copies.
More Pocket Change
Copiers can be retrofitted to a money collection accessory to collect coins and dollar bills for payment. If you want to go high-tech, you can retrofit an accessory that takes all forms of payment, including debit and credit cards. All of that extra money made from people making copies becomes your pocket change, after you invest in toner and paper for the copier, of course. When you buy a brand-new copier, you will not have any repairs for at least a year or more (depending on the frequency of use of the machine). So, during all that time, the money collected is yours.
Contact a copier sales rep for more help.
Share15 October 2018
