When I first opened up the doors to my business, I didn't know how much advertising I should do. Instead of going after printed advertisement space and taking out radio spots, I decided to let my company speak for itself. I tried to encourage other people to spread the word, but for some reasons, I just couldn't get off of the ground. I started thinking about what might work, and I realized that printed advertisements might be the way to go. Unfortunately, my first flyers weren't super professional. I decided to work with a graphic design company, who helped me to print professionally. That's when things started taking off. Read my website for more helpful tips regarding successful advertising.
When you're offering products for the public to buy, the presentation of the product will go a long way in marketing. Not only do you want your product to look great, but you want the label that you place to promote the product as people use it, carry it or display it. Here, you'll learn a few tips that can help you plan the design for your product labels.
Choose the Colors
Colored labels will pop a great deal more than basic black and white labels. Choose colors that represent your product well. You know your product better than anyone else, so you should have a big part in the decision about the color.
If you're offering items that are directed towards children, bright, vibrant colors do well. If you're offering items that are meant to soothe or comfort, choose more subtle tones. Offering manly items – avoid pinks and purples.
Select the Size
If you have the packaging that your product goes in, use it to help you determine just how large to make the labels. You want a label that will showcase your product without completely taking over it. Use paper to place over the product and then, use a pencil to mark the size that you think would do well. Then, cut the paper, position it over the product and determine if the size needs to be adjusted. Continue working until you get it just right.
Printing Options
Now, you do have the option of creating and printing the label on your own but know that there are so many things that could go wrong. If you buy the wrong supplies for the printing, the labels will bleed ink, might not stick and just might not turn out as professional looking as you'd like.
Look into a printing service to take care of the printing process for you. These companies use Four-Color Process Little AR printing processes to create the labels with vibrant colors that won't run if the water was to drip onto them. The service will work with you to find the right label size and design for the type of product that you are offering and when the item is complete, it'll be ready to hit the shelves in the stores and compete with other similar products.
Don't sell yourself short – your products can do well if you make them well, market them well and display them professionally to your customers.
Share22 April 2018
