When I first opened up the doors to my business, I didn't know how much advertising I should do. Instead of going after printed advertisement space and taking out radio spots, I decided to let my company speak for itself. I tried to encourage other people to spread the word, but for some reasons, I just couldn't get off of the ground. I started thinking about what might work, and I realized that printed advertisements might be the way to go. Unfortunately, my first flyers weren't super professional. I decided to work with a graphic design company, who helped me to print professionally. That's when things started taking off. Read my website for more helpful tips regarding successful advertising.
If you're in the business of manufacturing products and sending them out to your customers it's so important for you to include the instructions. No matter how intuitive the product might seem to be, there could still be some people out there who like to be able to use an item in the exact way that it was designed to be handled. Maybe you've been including the instructions using booklet form or by posting them online. A better idea is for you to go with miniature folding. Miniature folding takes the instructions that are written on a large piece of paper and compresses them down until they're not much bigger than a matchbox. Here's why you should start working with this technique:
Miniature Folding Saves Money
When it comes to shipping, every little bit of weight can make a difference. That spiral-bound booklet that you have printed up and sent out with your items can contribute to the overall weight of each shipment. This can start to add up and you may not even believe just how much money you're wasting because of the excess weight.
You also have to consider the fact that spiral-bound booklets can be a bit pricey to make. Because they take more time and require more paper, you're typically going to be hit with a larger printing bill than the one you would get if you utilized miniature folding. Once you switch over to this money-saving technique you might be able to use smaller boxes and include fewer packing supplies.
Miniature Folding Is Convenient For The Customer
Even though this is certainly a digital age, not everyone is as computer-savvy as you think. There are still consumers out there who appreciate holding the instructions for the items that they purchase in their hands, as opposed to having to log into the computer, find a website and read through a virtual manual.
Including the instructions in written form shows your clientele that you're not in the business of leaving anyone out in the cold. Regardless of whether a person has access to a computer and the Internet or not, they still have a right to a legible copy of instructions.
Instructions that are made with miniature folding are extremely mobile. Your customers are sure to enjoy having the ability to toss the small document into their purse or tuck it in their wallet so they have access to it at a moment's notice. Contact a company, like Flottman Company, for more help.
Share14 February 2018
