When I first opened up the doors to my business, I didn't know how much advertising I should do. Instead of going after printed advertisement space and taking out radio spots, I decided to let my company speak for itself. I tried to encourage other people to spread the word, but for some reasons, I just couldn't get off of the ground. I started thinking about what might work, and I realized that printed advertisements might be the way to go. Unfortunately, my first flyers weren't super professional. I decided to work with a graphic design company, who helped me to print professionally. That's when things started taking off. Read my website for more helpful tips regarding successful advertising.
One of the most effective ways to ensure success in your new business endeavor is to connect with your local community, because it gives you an opportunity to create a solid base of loyal customers that will help with things like word-of-mouth advertising and brand recognition as your business grows through the coming years. Putting flyers up on community notice boards, in other store windows, and even in the local newspaper is sure to get the buzz started about the products or services you have to offer. Here are three things your community flyers are going to need for optimal success and that you should think about when having them printed through a place like Excalibur Printing:
Plenty of Color
Color is a powerful tool when it comes to attracting new customers and increasing sales rates. The human brain perceives color with emotion, so when the right hues are used in your flyers it may be possible to have an effect on their buying decisions. Consider creating a color scheme for your flyers that include one or more of the following:
Incorporate your bright colors with black trim or highlighting to help break the color up. Black also happens to invoke power and authority, which should help you establish your business as a trusted establishment within your community and beyond.
Easy Contact Info
It's important to make sure that your contact information is easy to find and even easier to remember, otherwise you may lose leads simply due to a lack of convenience when it comes to communication. Whether you decide to use a website or email address, a phone number, or a store address, boldly print your contact information on the top or bottom of the flyer where other visuals and text won't obscure the information.
Your contact information should be printed a little larger than the rest of the flyer's text so it stands out. And if possible, the information itself should be a breeze to read and remember without having to write anything down – secure a phone number that spells out part of your company name, select an email address with just two or three letters within it, and create short links for publication that direct to your web address.
Noticeable Branding
Branding is an extremely important marketing element because it helps to create a parallel look and feel for your business on everything from invoices, letterheads, and flyers, to websites, product tags, and even store signs. There are many benefits to take advantage of by branding your business such as boosted consumer recognition, increased referral generation, and the opportunity to stand apart from the competition. When creating your flyers, choose fonts that match your website and other literature. Make sure that the same colors and visuals are present when possible.
Put your company's logo front and center on the flyer so the community gets used to seeing it and recognizing it as the representation of your company and the products or services you have to offer. Implement the same slogans, calls-to-action, or tag lines into your flyers that you've published on your website to create a correlation between all of your business outlets. All of these steps will help you create a universal brand that is seen as professional, reliable, and knowledgeable.
These tips and tricks should help you create an action-packed flyer that is catches the eyes of passersby and makes them want to learn more about what you have to offer.
Share9 December 2015
