When I first opened up the doors to my business, I didn't know how much advertising I should do. Instead of going after printed advertisement space and taking out radio spots, I decided to let my company speak for itself. I tried to encourage other people to spread the word, but for some reasons, I just couldn't get off of the ground. I started thinking about what might work, and I realized that printed advertisements might be the way to go. Unfortunately, my first flyers weren't super professional. I decided to work with a graphic design company, who helped me to print professionally. That's when things started taking off. Read my website for more helpful tips regarding successful advertising.
People love getting gift cards to their favorite stores, but gift cards are more than just presents. They are advertising tools to get customers in the door. Just because you're a small business doesn't mean that you shouldn't have to miss out on the great benefits of gift cards. If you are thinking about having gift cards printed for your small business, check out these great benefits.
They Bring New Customers Through the Door
Gift cards are one of the greatest referral systems for retailers. Customers who like a business purchase gift cards for friends who may also like a business. The goal is to get that new customer in the door, which is easy, because they'll want to spend the gift card. Hopefully, even after they spent the gift card, they'll continue to come back because they like what your store has to offer, which is one way you make money off the gift card.
Gift Cards Are Like Free Money
When most customers shop with their own money, they tend to look for deals to try and save money. However, gift cards are like free money, so customers are usually more willing to buy that more expensive item. On top of that, most customers with gift cards don't stop with the gift card. About 72 percent of customers spend more than the value on the card, and most will actually spend about 20 percent of their own money. To them, they're getting a deal, because they're getting $60 worth of merchandise for only $10. However, on your end, you're getting extra money over the cost of the gift card.
They Encourage Customers to Return
Another advantage of gift cards is that they urge customers to return. One reason customers may return is to spend the remaining balance. If a customer has even a few dollars left on the gift card, they will want to return, and they may even end up spending some of their own money. About 55 percent of customers with gift cards need more than one shopping trip to spend their gift card. Another reason customers may return is that they simply like your store. Without the gift card, they may have never stepped foot in your store, but the gift card enticed them to come in and discover they like what you sell--more than once.
They Let You Compete With Bigger Stores
Even if a customer knows someone who will love your merchandise, they may not be willing to actually buy an item for that person, but they would be willing to buy a gift card and let the person choose what they want. Unfortunately, consumers like convenience, and even if your store has great items, if you don't sell gift cards, the customer may decide to choose to shop from a larger store to make it easier on everyone. Selling gift cards increases your reach and allows you to compete with those big stores.
Gift Cards Allow You to Earn More Interest
When a customer buys something from you, that money goes into your account to earn interest. The same occurs when someone buys a gift card from you. Even though no merchandise has been purchased, you already have the cash in your account, building interest and increasing your profit. Since gift cards can't be returned or exchanged for money, you don't have to worry about losing that money.
Customers love gift cards, so stop cheating yourself out of potential customers. By selling gift cards for your business, you can generate more customers and money. For more information about purchasing gift cards or to get a quote, contact a gift card printing service like those at 4colorprint.com today.
Share9 October 2015
