Printing More Professionally

When I first opened up the doors to my business, I didn't know how much advertising I should do. Instead of going after printed advertisement space and taking out radio spots, I decided to let my company speak for itself. I tried to encourage other people to spread the word, but for some reasons, I just couldn't get off of the ground. I started thinking about what might work, and I realized that printed advertisements might be the way to go. Unfortunately, my first flyers weren't super professional. I decided to work with a graphic design company, who helped me to print professionally. That's when things started taking off. Read my website for more helpful tips regarding successful advertising.

Three Printing Services To Effectively Promote Your Business Offline


Whether you manage a home-based business or a brick and mortar store, you need to to effectively promote your merchandise or services offline, not merely though Internet advertising. With the help of commercial printing services, you can attract a broader range of clientele than by simply using online digital media. Visual print marketing comes in many forms, including business cards, brochures and promotional products, each of which can be used in various strategic ways. To lead you in the right direction, here are three creative ideas for professional printing:

1. Business Cards

Every business may benefit by distributing professional business cards. Business cards may represent your company or store, as well as individual employees or representatives. Help promote your business by making these cards available in-store or at local events. To make your business cards stand out, inquire about various options.

You might want to make use of both sides for added visibility and impact. Use your company logo or a preset design and template the printing company offers. A computer-generated barcode, referred to as a QR Code or Quick Response code, can take it one step further. When potential clients scan the code using their smart phones, they will receive information you have input, such as your email address, a direct link to your business website, or links to your social media connection.

A printing company may offer other unique options for your business cards. Imagine a custom business card with an insert that holds 3-D glasses to view 3-dimensional images. If you want to attract a younger audience, consider this attention-grabbing concept.

Business cards may also be designed to reflect your business. For example, a business card designed like a vinyl record would be ideal for promoting a music store. A round business card with a center hole could be created into a doughnut design, perfect for a bakery business.

2. Corporate Brochures and Booklets

A detailed brochure can be a valuable tool to market your products and services. This will include detailed information on everything you have to offer, helping consumers understand more about your business and how it will benefit them.

Rather than a simple fold-out pamphlet, create a custom design that can do more. For instance, a portfolio design with inserts can focus on various aspects of your business. Each insert can target one specific area of your business. An added "pocket" for holding your custom business card will make it even better. Everything may be put together in a binder-type booklet.

Some consumers prefer booklets that don't take up a lot of space. One way to provide detailed information about your business in a compact way is to create a custom brochure that folds into an origami or accordion-style pamphlet. Its unique design will fit nicely into a purse or pocket. 

3. Promotional Products

Instead of ordering the boring promo pencils and pens that many business owners offer, try something different. For instance, do you own a computer store? For your next promotional event, have your printing company create custom stylus pens to use with computer tablets and smart phones.

How about a microfiber cleaning cloth with your company logo printed on both sides? A custom printed mouse pad is another good choice and you can use your own images. For contests and special promotions, order USB flash drives printed with your company name and logo.

You may be surprised to learn that your printing company offers many options for promotional products. Custom printed coasters, refrigerator magnets with any image or logo, door hangers, calendars and daily planners are a few more creative ideas for you to consider. For more ideas, visit a site like


7 May 2015